Contact:

English Bird
New Mexico Recycling Coalition
505-983-4470
english@recyclenewmexico.com

Marlene Feuer
Waste Management
505-891-6548
mfeuer@wm.com

Media Campaign Aimed at Recycling Awareness
To Launch in Albuquerque, November

ALBUQUERQUE, New Mexico, Oct. 30, 2007 – New Mexico will see its first full-fledged recycling awareness campaign this November in the greater Albuquerque area, complete with billboards, bus-sides, print, radio and TV advertisements with the cooperation of Waste Management of New Mexico as one of its biggest partners.

Traditionally, America Recycles Day falls on November 15th with recycling-oriented events hosted around the nation, and the New Mexico Recycling Coalition (NMRC) holds a complimentary campaign called New Mexico Recycling Awareness Month.

NMRAM provides educational resources and materials to local communities and schools around the state to support the increased awareness and participation in recycling. This year, the NMRC brought together a range of support for a concerted educational campaign in order to increase the presence of recycling on a grand scale. No other community in the state has taken on such a large campaign targeted at increasing recycling awareness, according to English Bird executive director of NMRC.

Waste Management provides recycling collection to Rio Rancho, Los Ranchos, Bernalillo County and Kirtland Air Force Base Housing, serving 55,0000 households. The company has helped many communities start their recycling programs.

“ Recycling is an easy way to protect our environment and ensure the well being of our community for generations to come. However, the success of recycling depends on the active participation of every member of the community, said Calvin Ivy, general manager of Waste Management of New Mexico. “That is why we are so pleased to support this November’s public awareness campaign.”

"Waste Management has made a commitment to furthering recycling in New Mexico and by supporting this campaign we hope this a first step to future recycling campaigns both in this area and around the state," said Bird.

Other partners in the NMRAM media campaign include the City of Albuquerque, Keep Rio Rancho Beautiful, Intel, Weyerhaeuser, Dex, New Mexico Environment Department: Solid Waste Bureau, Keep New Mexico Beautiful, Durango McKinley Paper Company, Clear Channel, Lamar Transit Agency, Rechargeable Battery Recycling Corporation, Sandia National Laboratory, Enchantment Electronic Recycling and Guaranteed Recycling Xperts.

Waste Management, based in Houston, Texas, is the leading provider of comprehensive waste management services in North America. Its subsidiaries provide collection, transfer, recycling and resource recovery, and disposal services. The company also is a leading developer, operator and owner of waste-to-energy and landfill gas-to-energy facilities in the United States. Its customers include residential, commercial, industrial, and municipal customers throughout North America. For more information on WM, visit www.wm.com.

The NM Recycling Coalition's mission is to lead New Mexico to value waste as a resource. We are a professional membership organization that includes a wide range of members: small towns, tribes and pueblos, private business, counties, non-profit organizations, large cities, state agencies, federal agencies, educational institutions, composting facilities, recycling service providers and private citizens. For more informationk, visit www.recyclenewmexico.com.

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